Ulta 21 Days of Beauty 2025 Daily Deals & Must-Haves

Ulta’s 21 Days of Beauty returns in 2025 with its signature three-week shopping events featuring daily deals at 50% off premium brands. The spring sale traditionally kicks off mid-March while fall’s promotion starts early September, though official dates haven’t been announced. Shoppers can expect prestige skincare from La Mer and Sunday Riley, makeup from Urban Decay and Tarte, plus professional styling tools from Dyson and T3. Diamond and Platinum members get early access to deals that sell out within hours, making preparation essential for scoring the best discounts.

Key Takeaways

• Official 2025 dates not announced yet; spring event traditionally begins mid-March and fall promotion typically kicks off early September
• Daily deals launch at midnight Central Time with 50% off prestige brands rotating throughout the three-week event period
• Diamond and Platinum members receive 24-hour early access to daily beauty steals and exclusive perks during the promotion
• Ulta will launch a countdown calendar weeks before the event, revealing specific brands and products scheduled for each day
• Limited quantities sell out within hours; enable app alerts and shop at midnight CST for the best selection

When Does Ulta’s 21 Days of Beauty 2025 Start and End

Beauty enthusiasts are gearing up for Ulta’s highly anticipated 21 Days of Beauty event in 2025, which typically runs for three weeks during the spring and fall seasons.

While Ulta hasn’t announced official dates yet, the spring event traditionally begins in mid-March, and the fall promotion kicks off in early September.

Shoppers who want an early start should bookmark Ulta’s countdown calendar, which they’ll launch weeks before the event begins.

This digital tool reveals daily deals and helps customers plan their shopping strategy.

Since the promotion features 50% off select prestige beauty products, limited quantities sell out quickly—often within hours of each day’s midnight launch.

Ulta’s app sends VIP alerts to members, notifying them when new deals go live.

Diamond and Platinum members receive exclusive early access to certain products.

Smart shoppers set reminders, create wishlists, and check the countdown calendar regularly to snag their favorite brands before they’re gone.

How to Shop the Daily Deals Before They Sell Out

Savvy shoppers consistently beat the rush by logging into their Ulta accounts before midnight Central Time, when each day’s new deals launch. They’ll add desired items to their carts immediately and check out within minutes to secure popular products that often sell out by morning.

Smart buyers enable countdown alerts through Ulta’s app notifications, ensuring they don’t miss the exact moment deals go live. They’ll also bookmark the event page for quick access and keep payment information updated to streamline checkout. Those who miss initial launches shouldn’t give up—flash restocks typically occur between 6-8 AM Central Time as cancelled orders return to inventory.

Experienced shoppers know that creating wishlists beforehand saves precious seconds during checkout. They’ll also shop through the app rather than the website, as mobile transactions often process faster. For maximum success, they’ll have backup options ready since coveted items like prestige skincare and viral makeup products disappear within an hour.

Spring Vs Fall Sale Differences You Need to Know

Smart shoppers track these patterns year-over-year to predict what’ll go on sale. They’ve noticed spring events discount more color cosmetics while fall promotions emphasize skincare treatments. Understanding these distinctions helps buyers plan their hauls strategically rather than shopping impulsively.

Top Skincare Brands Featured This Year

This year’s sale spotlights several prestigious skincare brands that rarely offer discounts, including La Mer, SK-II, and Sunday Riley.

Ulta’s also featuring bestselling lines from established favorites like Clinique’s moisture surge collection and Drunk Elephant’s vitamin C serums at 50% off.

First-time participants include Korean beauty brand Laneige and clean beauty newcomer Glow Recipe, marking their debut in the 21 Days event.

Premium Brand Highlights

Leading this year’s Ulta 21 Days of Beauty event, premium skincare brands are offering their most coveted products at unprecedented discounts. Charlotte Tilbury’s Magic Cream headlines the luxury samplers collection at 50% off, while La Mer‘s introducing exclusive mini sets. Sunday Riley’s vitamin C serum and Drunk Elephant’s retinol cream are creating buzz among beauty enthusiasts.

Several celeb collaborations have elevated this year’s offerings. Selena Gomez’s Rare Beauty skincare line debuts three hero products, while Hailey Bieber’s Rhode features limited-edition bundles. These partnerships aren’t just marketing plays—they’re delivering clinically-proven formulas at accessible prices.

Estée Lauder, Clinique, and SK-II round out the premium roster with their bestselling serums and treatments. Each brand is scheduled for specific days throughout the three-week event, giving shoppers strategic planning opportunities.

Bestselling Product Lines

Every major skincare powerhouse has secured prime placement in this year’s lineup, with CeraVe’s hydrating cleanser and moisturizer duo maintaining their position as the event’s most-anticipated deals. The Ordinary’s serums follow closely, offering 50% discounts on their vitamin C and retinol formulas.

Celebrity collections from Fenty Skin and Rhode have earned dedicated days, while seasonal palettes from Urban Decay and Too Faced dominate the color cosmetics segment. Ulta’s data shows these bestsellers generate 3x more traffic than standard sale items, with shoppers often purchasing complete regimens rather than single products during the promotion.

New Brand Debuts

While established favorites dominate the sales charts, Ulta’s 2025 event introduces eight first-time participating brands that’ve captured significant market share over the past year. These indie launches represent skincare’s most innovative segment, offering niche formulas that address specific concerns traditional brands often overlook.

The standout debuts include:

1. Barrier+ – Ceramide-rich formulations targeting compromised skin barriers
2. Luna Botanics – Adaptogenic skincare harnessing mushroom extracts
3. Pore Theory – Specialized treatments for enlarged pores and congestion
4. Glacial Glow – Antarctic algae-based products for extreme hydration

These brands’ve earned cult followings through social media before securing Ulta partnerships. Their inclusion signals the retailer’s commitment to discovering emerging talent.

Each brand brings proprietary technologies and sustainable practices that resonate with conscious consumers seeking alternatives to mass-market options.

Must-Have Makeup Deals Worth Setting Alarms For

Savvy shoppers won’t want to sleep on the standout makeup deals dropping during Ulta’s 21 Days of Beauty event. The promotion’s most coveted items typically sell out within hours, making countdown strategies essential for scoring the best discounts. Limited launches from prestige brands like Charlotte Tilbury, Urban Decay, and Tarte will see prices slashed by 50%, but quantities remain deliberately scarce.

Smart buyers are already marking calendars for specific drop dates. Foundation lovers should target day three when Estée Lauder’s Double Wear hits half-price, while lipstick collectors can’t miss day seven‘s MAC bullet lipstick markdowns. The event’s midnight releases mean West Coast shoppers gain a three-hour advantage over East Coast competitors.

Ulta’s app sends push notifications thirty minutes before each deal goes live, giving prepared customers time to add payment details and shipping addresses beforehand. Industry insiders recommend creating wishlists now and setting multiple alarms for must-have products.

Luxury Beauty Steals Under $30

Beyond the flash sales and midnight drops, Ulta’s 21 Days of Beauty transforms premium products into accessible luxuries with dozens of high-end items falling below the $30 mark. These deals aren’t just about luxury dupes—they’re authentic brand offerings at breakthrough prices. Sample sizes from prestigious brands suddenly become full-sized possibilities, while cult-favorite serums drop to drugstore prices.

Smart shoppers who’ve tracked previous events know these steals disappear fast:

1. Urban Decay Setting Sprays – Usually $33, dropping to $16.50
2. Tarte Shape Tape Concealer – From $31 to $15.50
3. Lancôme Lash Idôle Mascara – Slashed from $30 to $15
4. Peter Thomas Roth Eye Patches – Regular $55, now $27.50

The event’s genius lies in making prestige beauty democratic. Shoppers can experiment with luxury formulas they’d normally skip, building high-end routines without the traditional investment. It’s created a phenomenon where beauty enthusiasts plan their yearly purchases around these three weeks.

Hair Tool Discounts That Rival Black Friday

Ulta’s hair tool deals during the 21 Days of Beauty event match and sometimes beat Black Friday pricing on professional-grade styling tools. The retailer slashes prices by up to 50% on coveted brands like Dyson, T3, and Bio Ionic, making premium hair dryers, straighteners, and curling irons suddenly accessible.

Shoppers who’ve tracked these tools year-round won’t find better prices, especially on must-have items like the Dyson Airwrap alternatives and salon-quality flat irons.

Top Tool Deals

Hair enthusiasts can cash in on professional-grade styling tools during the 21 Days of Beauty event, with discounts reaching up to 50% off regular prices.

The sale’s rotating daily deals feature coveted brands that rarely see markdowns throughout the year.

Shoppers’ll discover these standout categories:

1. Thermal irons from T3 and Bio Ionic at 40% off
2. Brush cleaners and sanitizing stations are marked down 35%
3. Dyson Airwrap attachments are discounted for the first time
4. LED therapy devices slashed by $100+

Smart buyers are aware that these tools typically maintain premium pricing year-round.

The event’s structure means each deal lasts just 24 hours, creating urgency for must-have items.

Previous years’ data show the most popular tools sell out within hours of going live.

Price Comparison Guide

Savvy shoppers who track beauty deals year-round recognize that Ulta’s 21 Days event often offers pricing comparable to or better than Black Friday on premium hair tools. The price comparison reveals dramatic markdowns: Dyson Airwrap drops to $479.99 (regularly $599.99), while T3’s Featherweight luxe dryer hits $169.99 from $250. BaByliss Pro’s Nano Titanium straightener plummets to $79.99, matching its lowest recorded price.

Smart buyers employ a proven savings strategy during this event. They’ll stack the 50% discounts with Ulta’s 20% off coupons for non-prestige brands, maximizing value. Members who’ve accumulated points can redeem them strategically, essentially doubling their purchasing power. Industry analysts note these tool prices won’t return until holiday sales, making March’s event the year’s best opportunity for upgrading styling equipment.

Must-Have Styling Tools

Transforming daily routines into salon-worthy experiences, professional-grade styling tools headline this year’s most anticipated deals. Ulta’s selection rivals major retailers’ holiday pricing, making premium hair tools accessible to budget-conscious shoppers.

The standout offerings include:

1. Ceramic irons featuring tourmaline technology for frizz-free straightening
2. Cordless curlers delivering 45-minute battery life for travel-friendly styling
3. Ionic blow dryers reduce drying time by 50%
4. Multi-stylers combining straightening and curling functions

These tools typically retail between $150-$400, but Ulta’s event slashes prices by up to 60%. Smart shoppers recognize that these discounts match or exceed Black Friday pricing.

The limited-time nature creates urgency, with popular models selling out within hours. Industry experts confirm these aren’t outdated models—they’re current releases from top brands seeking market exposure through Ulta’s massive customer base.

Fragrance Finds at 50% Off

Fragrance enthusiasts can score luxury scents for half the price during Ulta’s 21 Days of Beauty event. These daily deals feature designer and prestige fragrances that typically command premium prices. Shoppers’ll find everything from classic eau de parfums to innovative body mists, making it the perfect time to expand their collection or gift coveted scents.

The selection includes both mainstream favorites and niche discoveries that usually stay outside most budgets. Customers can explore unique fragrance houses they’ve been curious about without the usual investment. It’s also an ideal opportunity to purchase multiple products for scent layering, a technique that creates personalized, complex fragrances.

Smart shoppers set alerts for specific days when their wishlist items go on sale. They’ll often buy backups of discontinued scents or stock up on seasonal favorites. The 50% discount transforms $150 perfumes into $75 treasures, making luxury accessible to fragrance lovers who’ve been waiting for the right moment to indulge.

K-Beauty and J-Beauty Highlights

While Western beauty brands dominate most sales events, Ulta’s 21 Days of Beauty spotlights coveted Korean and Japanese skincare at unprecedented discounts.

Beauty enthusiasts won’t find these cult-favorite products marked down this steeply anywhere else during the year.

The event’s Asian beauty selection showcases innovative K beauty textures that’ve revolutionized skincare routines worldwide.

From bouncy water creams to essence-soaked sheet masks, these formulations deliver hydration in a way that differs from traditional moisturizers.

Meanwhile, J beauty rituals emphasize gentle, methodical application techniques that maximize each product’s effectiveness.

Shoppers can expect these standout deals:

1. COSRX Snail Mucin Essence – 50% off the viral TikTok sensation
2. Shiseido Ultimune Power Infusing Serum – Half-price luxury treatment
3. Beauty of Joseon Glow Deep Serum – Rice water formula at 40% discount
4. SK-II Facial Treatment Masks – Rare markdown on prestige sheets

These brands rarely participate in major sales, making Ulta’s event the year’s best opportunity to explore Asian beauty innovations affordably.

Clean Beauty Brands Making Their Sale Debut

Breaking into Ulta’s prestigious sale lineup, several clean beauty brands have secured their first-ever spots in the 21 Days of Beauty event. These clean debutantes aren’t just meeting standards—they’re exceeding them with rigorous newcomer certifications from EWG, COSMOS, and Leaping Bunny. Each brand is committed to ethical sourcing, partnering directly with sustainable farms and cooperatives worldwide.

Their green packaging initiatives’ve revolutionized how consumers view luxury beauty. Tower 28’s eliminated all plastic pumps, while Kinship’s plantable packaging grows wildflowers after use. Saie Beauty’s achieved carbon-neutral shipping across their entire line. These brands prove that high performance doesn’t require compromising environmental values, making their debut particularly significant for eco-conscious shoppers seeking authentic clean alternatives.

Best Days to Shop Based on Product Categories

Strategic shopping during the 21 Days of Beauty requires understanding when specific product categories’ll hit their deepest discounts. Savvy shoppers’ll maximize their savings by targeting specific days for their wishlist items.

The event’s structure reveals predictable patterns:

1. Skincare Saturdays – Premium serums and moisturizers drop 50% on weekend picks
2. Tool Tuesdays – Budget brushes and beauty devices see their steepest markdowns
3. Fragrance Fridays – Designer perfumes and body care collections get slashed prices
4. Makeup Mondays – Foundation, concealer, and lip products lead weekly deals

Ulta’s app sends notifications when favorite brands go live at midnight CST. Shoppers who’ve tracked previous years’ sales know that prestige skincare dominates the first week, while makeup brands cluster mid-event.

The final weekend picks typically feature gift sets and holiday exclusives. Budget brushes from professional lines like Morphe and Real Techniques often sell out within hours, making early morning shopping essential for tool enthusiasts.

Diamond and Platinum Member Exclusive Perks

When Ulta’s highest-tier members shop the 21 Days of Beauty, they’ll open up perks that transform an already impressive sale into an extraordinary savings opportunity. Diamond and Platinum cardholders receive early access to doorbusters, letting them snag limited quantities before items sell out. They’ll also earn bonus points on every purchase, multiplying rewards during the event’s already discounted prices.

The VIP perks extend beyond standard savings. Diamond members enjoy free shipping with no minimum, while Platinum members need just a $25 purchase. Both tiers receive exclusive gift sets unavailable to regular shoppers. Diamond members gain Concierge access for personalized shopping assistance, product recommendations, and help steering the sale’s best deals. They can reserve products online for in-store pickup, ensuring they won’t miss coveted items. These members also receive special birthday coupons stackable with 21 Days promotions, creating unprecedented discount combinations that maximize their beauty budget throughout the event.

Online Vs In-Store Shopping Strategies

Savvy shoppers who compare online and in-store options during Ulta’s 21 Days of Beauty can maximize their savings and product access.

Online shoppers often gain early access to deals before stores open, while in-store visits let customers check real-time stock that might’ve sold out on the website.

Smart buyers also leverage Ulta’s price matching policy to secure the lowest prices across both channels when competitors offer better deals on the same products.

Early Access Benefits

Diamond and Platinum members can tap into exclusive early access perks that transform their shopping experience during Ulta’s 21 Days of Beauty event. These VIP perks create significant advantages for loyal customers who’ve reached the program’s highest tiers.

Members gain access to these benefits:

1. 24-hour head start on daily beauty steals before general shoppers
2. Early shipping options that guarantee faster delivery during peak sale periods
3. Reserved inventory access for limited-quantity doorbusters
4. Exclusive bonus offers stacked with existing daily deals

They’ll bypass sold-out frustrations that plague regular customers. While non-members refresh pages hoping items restock, Diamond and Platinum shoppers have already secured their favorites.

The early access window typically opens at midnight CT, giving members ample time to shop without competition. Smart shoppers leverage these privileges by creating wishlists beforehand and setting purchase alerts.

Stock Availability Differences

While online shoppers face instant sellouts and crashed websites during peak hours, in-store customers often discover better stock availability for Ulta’s daily beauty deals. Physical stores typically receive dedicated inventory allocations that aren’t competing with nationwide online demand. Savvy shoppers check regional availability through Ulta’s app before heading out, confirming specific products are in stock at nearby locations.

Store associates can’t hold items, but they’ll share when shipments arrive. Online stock alerts help customers monitor restocks, though these notifications often arrive too late for high-demand products. Smart shoppers combine both strategies—they’ll attempt online purchases at midnight when deals launch, then visit stores as backup plans. Regional availability varies markedly, with suburban locations often maintaining better inventory than urban stores that experience heavier foot traffic throughout the sale period.

Price Matching Tactics

1. Screenshot app prices before entering stores to negotiate discounts
2. Check midnight releases online when daily deals refresh earlier than physical locations
3. Stack digital coupons with sale prices that aren’t always synchronized across platforms
4. Purchase online for pickup when web prices drop below in-store tags

Customer service representatives often honor lower prices shown on Ulta’s own platforms, even without formal policies.

They’ll typically adjust pricing discrepancies to maintain customer satisfaction, especially during high-traffic sale periods when systems don’t update simultaneously.

Products That Historically Sell Out First

Savvy shoppers know that certain products fly off the shelves within hours of the Ulta 21 Days of Beauty event going live. Limited releases from prestige brands typically vanish first, especially when they’re marked down 50%. Brands like Charlotte Tilbury, Pat McGrath Labs, and Hourglass see their featured items disappear before noon on sale days.

Cult favorites present another category that’s gone in a flash. Urban Decay’s Naked palettes, Anastasia Beverly Hills’ brow products, and Tarte’s Shape Tape concealer consistently sell out within the first few hours. Skincare heroes from Sunday Riley, Drunk Elephant, and Murad don’t last much longer.

Size matters too. Full-sized products at half price attract more attention than travel sizes or sets. Shoppers who’ve tracked previous sales recommend setting alarms for midnight launches and having backup choices ready. They’ll need them when that coveted item shows “out of stock” by breakfast.

Bundle Deals and Gift Sets to Maximize Savings

Beyond individual product markdowns, bundle deals and gift sets offer the smartest path to stretching beauty dollars during the 21 Days event. Savvy shoppers know these packages deliver maximum value when they’re already discounted, then stacked with the daily deals.

The most strategic bundles to target include:

1. Skincare starter sets featuring full-size hero products plus travel minis
2. Fragrance collections with matching body lotions and shower gels
3. Makeup artist curated kits containing trending shades and tools
4. Hair care systems bundling shampoo, conditioner, and treatments

Smart shoppers leverage bundle customization options to swap shades or scents that’ll actually get used. They’ll also add qualifying sets to their gift registration lists, letting friends and family score deals while checking off wish list items.

The best strategy? Shopping bundles early in the sale when inventory is at its highest, especially for limited-edition holiday sets that won’t get restocked once they’re gone.

New Brand Launches During the Event

Breaking into Ulta’s shelves during the 21 Days of Beauty guarantees instant visibility for emerging brands, making this event prime time for launches. Beauty companies strategically time their debuts to coincide with the shopping frenzy, knowing they’ll capture maximum attention from deal-hunting customers.

Celebrity Collaborations often choose this window for their grand reveals. Stars understand that launching during the event means their products won’t just sit on shelves—they’ll move quickly as shoppers seek new discoveries alongside discounted favorites. These partnerships typically offer special pricing during their debut week, creating immediate buzz.

Limited Exclusives also drop throughout the three weeks, with Ulta securing products that can’t be found elsewhere. These launches include innovative formulas, exclusive shades, and special packaging that’ll disappear once the event ends. Brands leverage the fear of missing out, knowing shoppers won’t risk waiting when these items might never return to stores.

Price Matching and Coupon Stacking Rules

While Ulta doesn’t offer traditional price matching against competitors, shoppers can maximize their savings through strategic coupon use during the 21 Days of Beauty event. The retailer’s coupon stacking policies allow customers to combine certain offers, though policy limits apply to prevent excessive discounts.

Here’s what savvy shoppers need to know:

1. One manufacturer coupon per item – Ulta accepts these alongside their own promotional codes
2. Prestige brand exclusions – Most high-end cosmetics can’t be combined with percentage-off coupons
3. Diamond/Platinum perks stack – Members’ birthday coupons and rewards work with daily deals
4. No competitor matching – Ulta won’t honor Sephora’s or department stores’ prices

Price adjustments aren’t available for 21 Days of Beauty items since they’re already deeply discounted. If an item’s price drops within seven days of purchase outside this event, customers can request the difference. Understanding these rules helps shoppers plan their hauls effectively and avoid checkout disappointments.

Building Your Shopping List by Skin Type

Figuring out which products to snag during the 21 Days of Beauty becomes easier when shoppers focus on their specific skin type’s needs. Smart shopping means matching deals with skin concerns rather than buying products that won’t deliver results.

Oily skin essentials like oil-free foundations and blotting papers often appear during week one’s sales. Those with combination skin should grab dual-action products that hydrate dry zones while controlling shine. Sensitive skin saviors, including fragrance-free cleansers and mineral sunscreens, typically feature prominently in the lineup.

Creating a targeted list prevents impulse buys and guarantees shoppers don’t miss their holy grails when they’re discounted. They’ll maximize their beauty budget by focusing on products that actually work for their skin’s unique requirements.

Professional-Grade Tools at Consumer Prices

Professional salon tools that typically cost hundreds drop to accessible price points during Ulta’s 21 Days of Beauty event. Shoppers can secure salon-grade bargains on equipment that professionals use daily. These deals transform home beauty routines by offering commercial-quality performance without breaking budgets.

The most coveted pro tools during the sale include:

1. Hair dryers with ionic technology – Cut drying time by 50% while reducing frizz
2. Titanium flat irons – Reach 450°F for stubborn textures and lasting results
3. LED therapy devices – Target acne and aging with clinical-strength wavelengths
4. Airbrush makeup systems – Achieve flawless coverage previously exclusive to studios

Smart buyers track these professional-grade offerings weeks before the event starts. They’ll compare regular prices against sale tags to identify genuine value.

Previous years showed 60-70% discounts on select styling tools. Setting price alerts guarantees customers don’t miss limited quantities when coveted items hit their lowest prices.

Travel Size and Mini Products Perfect for Testing

Although full-size products grab headlines during Ulta’s 21 Days of Beauty, travel-size and mini offerings deliver exceptional value for cautious shoppers. These smaller versions let customers test premium formulas without committing to expensive full sizes. Mini cleansers from brands like Fresh and Philosophy typically drop to under $10, making them perfect for discovering whether a product suits specific skin types.

Travel serums represent another smart purchase during the event. They’ll last several weeks of consistent use, providing enough time to evaluate results. Shoppers can experiment with vitamin C, retinol, or hyaluronic acid formulations from high-end brands at fraction of regular prices.

The portability factor adds extra appeal. These products fit TSA requirements and slip easily into gym bags or desk drawers. Many customers stock up on favorites during the sale, creating travel kits that’ll last throughout the year. Smart shoppers recognize these minis aren’t just samples—they’re practical solutions for testing expensive skincare investments.

Year-Round Dupes for High-End Sale Items

Savvy shoppers don’t need to wait for the 21 Days of Beauty event to score similar products at lower prices. They’ll find drugstore foundations that match the coverage and finish of luxury brands, affordable skincare alternatives with comparable active ingredients, and budget makeup swaps that deliver the same pigmentation and performance.

These year-round dupes let beauty enthusiasts recreate their favorite high-end looks without breaking the bank between Ulta’s major sales.

Drugstore Foundation Matches

Many beauty enthusiasts can’t resist the allure of luxury foundations during Ulta’s 21 Days of Beauty event, but drugstore alternatives deliver comparable results without the premium price tag.

Smart shoppers compare shade swatches before purchasing to make certain perfect matches across different brands.

Top Drugstore Foundation Dupes

1. L’Oréal Infallible Pro-Glow – Mimics Giorgio Armani Luminous Silk’s radiant finish
2. Maybelline Fit Me Dewy + Smooth – Rivals NARS Sheer Glow’s natural coverage
3. Revlon ColorStay – Matches Estée Lauder Double Wear’s longevity
4. e.l.f. Flawless Finish – Duplicates Charlotte Tilbury’s flawless base effect

Expert matching tips include testing foundations on the jawline rather than the wrist and checking shades in natural lighting.

They’ll find drugstore formulas now feature advanced ingredients like hyaluronic acid and peptides that once belonged exclusively to high-end brands.

Affordable Skincare Alternatives

Foundation dupes represent just one category where budget-conscious shoppers can save substantially—skincare alternatives offer even greater opportunities for year-round savings beyond Ulta’s sale events.

Savvy consumers don’t need to wait for the 21 Days promotion to access effective formulations at reasonable prices.

Budget cleansers from brands like CeraVe and Cetaphil deliver the same gentle, thorough cleansing as luxury options costing five times more.

These affordable formulas remove makeup, dirt, and excess oil without stripping skin’s natural moisture barrier.

Drugstore serums containing proven ingredients like niacinamide, hyaluronic acid, and vitamin C rival their high-end counterparts in both concentration and efficacy.

The Ordinary, Good Molecules, and Versed create targeted treatments that address specific concerns—from hyperpigmentation to fine lines—at fraction of prestige prices.

Budget Makeup Swaps

Switching out expensive makeup products for drugstore alternatives can cut beauty budgets by 70% without sacrificing quality or performance. Savvy shoppers don’t wait for sales events to score deals—they’ve discovered drugstore dupes that deliver identical results year-round.

The thrift glam movement’s transformed how consumers approach luxury beauty. They’re choosing smart swaps over splurges:

1. Foundation matches: L’Oreal’s Infallible mimics Giorgio Armani’s Luminous Silk
2. Mascara alternatives: Essence Lash Princess rivals Benefit’s They’re Real
3. Lip product twins: NYX Butter Gloss duplicates Fenty’s Gloss Bomb
4. Eyeshadow copies: Milani’s palettes mirror Urban Decay’s formulas

These budget-friendly options perform exceptionally during daily wear tests. Beauty enthusiasts report zero difference in longevity, pigmentation, or blendability. They’re investing saved money into skincare or stocking multiple shades instead of limiting themselves to single high-end purchases.

Frequently Asked Questions

Can I Return or Exchange Items Purchased During the 21 Days of Beauty Event?

Yes, customers can return or exchange items purchased during the 21 Days of Beauty event. Ulta’s standard return policy applies to these promotional purchases, giving shoppers 60 days to make returns with a receipt.

The exchange window follows the same timeframe. They’ll need to bring the original receipt and make sure products meet return conditions.

If items don’t work out, customers shouldn’t worry – they’re covered by Ulta’s regular policies.

Are Canadian Customers Eligible to Participate in Ulta’s Days of Beauty Sales?

Canadian customers can’t directly participate in Ulta’s Days of Beauty sales since Ulta doesn’t operate stores in Canada or offer cross border shipping to Canadian addresses.

They’ll need to use package forwarding services or shop through third-party retailers who might carry some Ulta products.

Canadian eligibility remains limited because Ulta’s e-commerce platform and physical locations only serve U.S. customers, making direct participation impossible for international shoppers.

Do Ulta Credit Card Holders Receive Additional Discounts During the Event?

Ulta credit card holders don’t receive additional discounts during Days of Beauty events beyond the already reduced prices. However, they’ll earn points on their purchases, with Mastercard holders getting 2x points at Ulta stores. These card perks complement the sale prices rather than stacking on top.

Member exclusives during the event focus on early access notifications and special gift offerings, but the advertised Daily Beauty Steals prices remain the same for all shoppers.

Can I Use Ulta Points to Purchase Days of Beauty Sale Items?

Yes, shoppers can use their points redemption during Days of Beauty sales. They’ll apply their rewards balance just like any regular purchase at Ulta.

The system doesn’t restrict using points on these discounted items. Customers who’ve accumulated points can maximize their savings by combining the sale prices with their rewards.

It’s a smart way to stretch their beauty budget even further during this popular event.

Are Gift Cards Valid for Days of Beauty Promotional Pricing?

Yes, shoppers can use Ulta gift cards to purchase Days of Beauty sale items at promotional pricing. Gift card validity extends to all promotional events, and there aren’t promotional exclusions that prevent gift card use during these sales.

Customers simply apply their gift card balance at checkout like any regular purchase. The gift card’s treated as a payment method rather than a discount, so it won’t interfere with accessing the special Days of Beauty prices.

Conclusion

Ulta’s 21 Days of Beauty 2025 promises exceptional savings that savvy shoppers won’t want to miss. They’ll find everything from professional tools to cult-favorite skincare at unbeatable prices. Smart buyers who’ve planned their lists by skin type and set those early alarms will score the best deals. Whether someone’s hunting for travel sizes to test or stocking up on year-round essentials, this sale delivers value that’ll keep their beauty routine fresh without breaking the bank.